Brand: Luxottica Wholesale North America
Location: New York, NY, US, 10018
Requisition ID:859154
Position:Full-Time
We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.
With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Wholesale team works with our customers one-on-one, developing professional relationships based on trust and care.
GENERAL FUNCTION
The Marketing Director provides top level leadership and direction to maximize business results. The Marketing Director oversees the development and delivery of a fully integrated marketing strategy for the Brand(s) - both in terms of image enhancement and business growth. Guides, motivates and supervises all members of the marketing team.
MAJOR DUTIES AND RESPONSIBILITIES
- Develops and implements the Brand(s) strategy and marketing/business plans.
- Provides strategic leadership - drives both short and long-term brand growth and profitability.
- Performs market and competitive analyses as well as analysis of sales and distribution results to identify key issues, trends and opportunities to support and formulate recommendations for business/marketing plans and promotional strategies.
- Identifies key priorities and effective solutions based on critical business opportunities & threats.
- Responsible for top and bottom line of the brand as well as for the marketing budget.
- Influences and collaborates with senior level stakeholders to align on company and brand goals.
- Partners closely with Corporate Brand Teams and Luxottica US teams (sales, inventory management, business development) in order to define and execute the above plans.
- Works closely with Luxottica Wholesale North America Sales Teams to develop, monitor and drive brand and business goals.
- Partners with the Trade Marketing Team to develop strategies, plans and materials for the trade.
- Works with the Public Relations team to develop strategies, plans and materials for consumer press.
- Manages, coaches and develops team members.
BASIC QUALIFICATIONS
- Bachelor’s degree in Marketing or Business
- 10+ years of marketing experience
- In-depth knowledge of marketing principles and practices
- Strong business acumen
- Strong interpersonal, communication and presentation skills (both verbal and written)
- Confident, driven and dynamic leader with an entrepreneurial mindset
- Ability to represent the organization effectively to clients and external groups, including licensors
- High level of computer literacy: Excel, Word and PowerPoint
- Ability to prioritize and handle multiple responsibilities as required
- High level of knowledge of budgeting cost estimating and fiscal management principles and procedures
- Ability to solve problems quickly, think creatively and thrive in a fast-paced, entrepreneurial environment
- Motivated self-starter, process-oriented with a high attention to detail and sense of urgency
- Ability to multi-task in a fast paced environment and flexibility to accommodate demanding project schedules
- Ability to create and maintain a professional relationship and line of communication with all business contacts, sales force and customers
- Ability to travel both domestically and internationally (minimum of one retail visit every quarter)
Pay Range: 163,548.00-240,311.20
Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.
Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 ( (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
Job Segment: PR, Retail Sales, Marketing Manager, Manager, Marketing, Retail, Management
FAQs
Duties and Responsibilities
Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice. Lead the creation of integrated marketing campaigns that effectively communicate the brand's message and drive brand awareness and engagement.
What is luxury brand marketing? ›
Luxury marketing isn't about solving problems but about creating desire. It convinces the reader that they want something they don't really need and can't leave on the shelf. Luxury brand marketing must capture attention, evoke emotions, and drive a deep-seated demand that sets the product apart from the competition.
What is a brand manager for luxury brands? ›
A luxury brand manager is accountable for steering market research, supervise marketing campaigns, product and distribution planning, managing brand budgets and resources, collaborating with luxury designers, and supervising sales functions.
What is the difference between brand and marketing director? ›
While brand management is responsible for creating the brand itself, marketing handles the individual campaigns that promote the brand and generate brand engagement. Companies need to understand what brand management and marketing are and where the two functions overlap and differ.
How much do marketing directors earn? ›
The average salary for a Marketing director is £87,031 in London, UK. Salaries estimates are based on 93 salaries submitted anonymously to Glassdoor by Marketing director employees in London, UK. How accurate is an average base pay range of £69K-£110K/yr? Your input helps Glassdoor refine our pay estimates over time.
What is the difference between a brand director and a creative director? ›
Brand directors work with teams in product development, sales, and public relations to determine a client's sales needs. They lead the charge in marketing someone's product or service to increase profitability. Creative directors lead the teams that design the visual concepts.
What are the 4 P's of luxury brands? ›
This article explores the unique marketing mixes employed by Loud and Quiet Luxury brands. Fashion professionals can gain valuable knowledge on how to leverage the 4Ps (Product, Price, Place, Promotion) to achieve brand differentiation and target audience engagement.
How much do luxury marketers make? ›
Luxury Brand Marketing Salary
| Annual Salary | Hourly Wage |
|---|
| Top Earners | $150,000 | $72 |
| 75th Percentile | $112,000 | $54 |
| Average | $89,427 | $43 |
| 25th Percentile | $55,000 | $26 |
The 4 Es of luxury marketing
- Exclusivity: The notion that only a selected few can have access.
- Experience: Cultivating memorable interactions over tangible ownership.
- Emotion: Tapping into the deep-seated desires of affluent consumers.
- Engagement: Building authentic relationships between brand and buyers.
Salary of a Luxury Brand Manager in India:
| Job Profile | Years of Experience | Salary (in Rs.) (Approximately) |
|---|
| Luxury Brand Manager | 1 – 3 Years 5 – 7 Years 10 – 12 Years | 6 to 7 Lakhs 13 – 14 Lakhs 25 – 30 Lakhs |
To become a luxury brand manager, it is mandatory to follow a specialized training in the luxury field. Moreover, as a general rule, the position is only open to holders of a minimum of 5 years of higher education. This type of training is mainly offered by business schools, fashion schools or marketing schools.
How to become a CEO of a luxury brand? ›
Answer: To become the CEO of a luxury brand, one must possess a unique combination of skills, knowledge, and experience. Firstly, a deep understanding of the luxury industry and its intricacies is essential. This includes knowledge of fashion trends, brand positioning, and consumer psychology.
What position is higher than marketing director? ›
The role of a chief marketing officer is much broader and requires more strategy than a marketing director. There are increased expectations in the role, and you'll be responsible for more than just one team within the marketing department.
How do you become a brand marketing director? ›
To become a marketing director you typically need to have a bachelor's degree in marketing, communications or another business-related field. Individuals who are interested in further education may consider an M.B.A. or additional certification as well.
Who is higher than marketing director? ›
Typically, the Marketing Director is a senior-level position that reports to the Chief Marketing Officer (CMO) or the Chief Executive Officer (CEO) in smaller organizations. This role is generally part of the executive team and involves strategic decision-making processes affecting the entire organization.
What is the main job of a marketing director? ›
Marketing directors are responsible for developing and implementing marketing communications strategy, as well as branding activity within their company. They develop communication strategies with the objective of increasing brand awareness amongst the business's target audience and to help increase market share.
What is the responsibility of brand marketing manager? ›
Brand managers are responsible for overseeing any aspect of marketing related to a company's brand, and ensuring that all branding decisions ultimately result in stronger sales. To achieve that alignment, brand managers tend to work with multiple areas of marketing, like research, content, social, and design.
What is the head of brand marketing? ›
A Head of Brand Marketing is responsible for developing and executing strategies that enhance a company's brand identity, increase brand awareness, and foster positive brand perception among its target audience with the goal of driving revenue growth and retention.
What are the job responsibilities of branding marketing executive? ›
The Brand Executive implements plans and initiatives relating to the brand, customer experience and loyalty in order to drive the organisation's brand equity. He/She is also responsible for conducting market research activities to forecast emerging market needs that are relevant for the organisation.
